On October 1, 2024, “Yandex” presented an updated logo and icon of the “Yandex Go” service. The new logo design features a yellow background and italics in the last word, as well as a removed black square around the word Go. The corporate icon of the service has also changed. Now it’s the black letters Go on a yellow background. The new design of the letters G and o visually resembles moving wheels. Together with the Yandex Go team, the creative in-house studio Magic Camp worked on the new design project.

According to “Yandex”, the new “Yandex Go” logo and icon will help to “fully reflect all the usual and new capabilities of the program.”

Yandex noted that the previous design option was suitable for the company’s transport services, but the application allows users to make other purchases as well. “In addition to ordering groceries, ready-made food and goods, since the beginning of the year, you can buy tickets for events, book hotels, pay for refueling, charging, and washing your own car,” Khabru said in the Yandex press service.

“We mainly kept the color scheme, as it clearly correlates with our brand. At the same time, they expanded it to have more tools in variability, updated the style of illustrations and the approach to photography. One of the most interesting tasks was the creation of a logo — the drawing of Go is significantly different from the logo font of Yandex, while in the development we took into account the DNA of the font and laid down graphic rhymes based on the parent brand, “said creative director of Magic Camp Vasyl Pidtinnikov.