Where do all the children (crossed out) the world’s money come from? 4 steps to them

Where do all the children (crossed out) the world’s money come from? 4 steps to them

No matter what they talk about, they always talk about money. What does this phrase mean? Let’s talk money directly and directly.

Everyone has their own experience, but let’s clear our heads for 10 minutes and throw all past thoughts out of our heads to try to ask the right questions and follow logic.

If we know that there is such a category “Money”then, to understand what falls within that category, we must delineate its boundaries. And the first question arises: “Where is all the money in the world?”.

Step 1: All the money in the world is with your customers.

It would seem logical to assume that all the money in the world is with its creators, for example, Rothwellers, Rothschilds, banks, platforms for issuing derivatives, and other emission centers, including gaming assets, which are issued by everyone who is not lazy, and myself also released, and anyone willing can now release their virtual currency, easily and for free. But the presence of issued money does not lead to anything until people use it.

Money creators own money to the extent that their money is used to make deals. Therefore, the one who makes the deals owns the money. And money becomes money at the moment when the transaction takes place. And at the moment of concluding the agreement, money is transferred from one possession to another possession. Moreover, it does not matter what format of money is used and where it came from.

We continue the search for “All the money in the world.” It is obvious that each person does not have all of them at his disposal, but some part is there. Depending on what you sell and what services you provide, your customer can be, in the most general case, anyone. For example, Coca-Cola has almost all people as its customers, so you can imagine how much money the company has at its disposal. How many people need Coca-Cola, and how many people need your services? Everyone knows the theory of six handshakes. Here it becomes obvious that just as Coca-Cola has access to all the money in the world through its customers, so every person can have access to all the money in the world through their customers and their contacts.

All the money in the world is with clients, and with their clients, and further down the chain of clients, and so on approximately 6 times. That is, access to all the money in the world is possible through inclusion in the customer chain. Let’s think further.

Insight: Employers, audience, subscribers are a special case of customers, because in fact they also receive some services, goods, work.

Insight: In my logic, the Employer is rather an “employee”. And an employee is a freelancer who sells his work, time, effort, abilities, qualifications, etc.

Insight: Access to all the money in the world is impossible through Wife, Husband, Relatives, Children, Budget, Family, etc. because in this case there is no access to those six handshakes, in this case access to money is very limited, because relatives have only a small part of all the money in the world, and their circle is limited. We remove this case from further consideration.

Insight: Access to all the money in the world is impossible due to theft and other illegal activities, because in this case the chain of delivery of all the money in the world to you is interrupted at the first step. We also remove this case from further consideration.

Insight: Audiences and subscribers buy content, they are actually customers.

Insight: The ideas that money can be obtained somehow other than through customers arise from a lack of understanding of this state among customers:

Let’s try to understand the state from which a person is ready to buy. How exactly does a person feel pain, for the removal of which the client is willing to pay.

Step 2. Customers buy only the reduction of their pain and nothing else.

We have two facts. As we know, something is sold for a lot of money, and something is not sold even for zero value, that is, for nothing. Sometimes they are ready to buy, and sometimes they are not. A nice spoon for lunch. That is, the sweep both by the product line and by timeliness. Let’s consider only the scan by product properties, it is the most important of our main question.

Let’s try to figure out why customers buy or buy a product at zero cost. That is, we will find the point at which the transition from “I don’t need” to “I need” takes place.

On the example of primary needs, water, food, air, housing – this point is quite easy to find, it is enough to move the object of desire away and the point of need arises immediately. That is, as soon as a person becomes “uncomfortable”, “hurts”, an intention arises, he immediately agrees to accept something that will reduce pain, if he knows for sure that this something will reduce his pain.

Now let’s check if he is ready to buy only in this case? Is the customer ready to buy just like that, without need? If you imagine that a person received something that he did not need, then additional “pain” because with this unnecessary thing you now have to do, throw away or spend strength, resources of attention, time, money. If a person did such a thing, he would not have lived to this day. Maybe sometimes this happens, but we cannot take such isolated possibilities into account.

Now let’s see where the value comes from. Every second there are a lot of transactions, therefore money movements. And every deal has a cost. So, how much people buy for, that is how much the product or service is worth. How much you are willing to sell for also matters to some extent, but now it has less of an effect on the value of the deal.

Insight: They don’t even buy unnecessary things for free. Because in this way the client acquires new pain, and he seeks the maximum reduction of pain.

Insight: Pain is an unfulfilled desire.

Insight: Reduction of pain is subjectively perceived as a benefit.

Insight: They buy something useful as soon as they find out about it and agree on the price of the deal.

We understood that the desire to buy is the desire to reduce pain, that is, to gain benefit. Now let’s ask the question, what does the agreement on the value of the agreement depend on?

Step 3. Responsibility for how much money you have lies with you, not with the clients.

The seller cannot sell cheaper than he spent, the buyer cannot buy more than he has money available. These are our boundary conditions for the most part. Then everything depends on the negotiations between the parties to the transaction. What depends on the outcome of negotiations?

In fact, the customer is ready to buy for the maximum price, but he disagrees if he understands before concluding the agreement that the seller agrees to sell cheaper. After all, the client wants to reduce his pain as much as possible and get more benefit.

It turns out that the final value of the deal depends on the seller, and not on the buyer. It also depends on the seller whether the buyer learns about the possibility of concluding an agreement.

The amount of benefit is subjectively perceived as profit.

Insight: The client seeks maximum benefit, not minimum cost.

Insight: A competitive advantage is if you can satisfy a customer’s need in a better way than the rest of the players on the market.

Insight: Only a competitive advantage allows you to make the client look for you, and not you the client, that is, to reduce or eliminate marketing costs. But even in this case, the seller is responsible for the transaction.

For the client, the most important thing is that his needs are satisfied. Everything else is secondary.

And now a reasonable question arises that if the responsibility is ours, and the money is with the clients, then how exactly can they be moved effectively?

Step 4. You choose clients, and only then do they choose you.

There is a great temptation to sell to those people whom you can quickly reach with your tentacles and make them a business proposal. The funny thing is that the circle of acquaintances is very small and runs out in a couple of days, maybe weeks or even months, but it runs out. In addition, in the circle of acquaintances, there may not be people with the corresponding pain, which you can remove with your technical or other solution. In general, there are few people in the immediate circle.

And the question becomes, choose all the people around you and offer them a solution to the pain or choose a group of people, identify the pain and solve it? I don’t see any other ways to find clients, what about you?

Intuitively, the first way is more attractive, since in this case we see more freedom in the application of our personal qualities, abilities, professionalism, but we remember that in step 3 we came to the conclusion that we are responsible for conveying information and the possibility of concluding a deal (marketing ). How do we get information to all people? It is very difficult. Perhaps you will have to give up this method for a while.

The second remains – identifying a group of customers before designing the product, and that was the creation of the product. Creating a profitable offer for customers. A counterintuitive way, but this is the only way we can get access to all the money in the world.

Insight: If your offer is profitable, they will buy from you, even if the money is close at hand.

Insight: Acquaintances tend to buy cheaper than strangers.

Insight: If they don’t find out about your profitable offer, they won’t buy from you.

Insight: The more contacts, the more contracts.

Insight: The choice of the target audience is primary in relation to product development.

Insight: Looking at people from the point of view of how they can be useful to me is a consumer position and leads to costs. A “how can I help” attitude leads to people becoming your customers and leads to profit.

Insight: For a startup, it is more optimal to first identify a group of customers who have access to all the money in the world, then identify a need (pain), then make a product. It is also possible in the reverse order. If you want to remain a startup for longer, and not immediately move to a profitable business. A startup is itself a product that satisfies the need (pain) of society to transfer money from the upper circle of monetary circulation to the lower one, so here you can go from right to left and from left to right. But this is a separate story.

A startup in itself is a solution to the pain of injecting money into society

Insight: It is more accurate to say “Freelancer works for his clients” than “Freelancer works for himself”. In other words, customers benefit. The second expression is rather emotional.

Insight: Career movement – movement along qualitative levels, each of which the employee solves a new set of pain.

Insight: The basic responsibility for increasing the specialist’s salary rests with the specialist.

Insight: The labor market is a market where specialists are sold and bought as a product to close the “pain” of companies.

Insight: The fact that you have money is not someone else’s will, not a coincidence, it is a characteristic of the embeddedness of your product in the client’s chains. Money is a measure of involvement in the market.

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