The X social network will launch the SmartTV program for Amazon and Samsung televisions

The X social network will launch the SmartTV program for Amazon and Samsung televisions

Elon Musk’s X social network is launching an app for Amazon and Samsung smart TVs. According to the source, it looks “identical” to the YouTube TV app.

Musk’s goal is to encourage users to watch “long videos on the big screen.” It’s part of a plan to make X more attractive to bloggers and advertisers. “It is determined to compete with YouTube,” the source said. He named Twitch, Signal and Reddit as other potential competitors.

In January, X said it was “now a video-first platform.”

During Twitter’s time, it tried to launch TV programs at least three times: in 2010 on Google TV, in 2011 on Samsung’s Smart Hub platform and in 2016, after the social network inked a deal to broadcast 10 NFL games and launched programs for Amazon Fire TV, Apple TV and Xbox One.

Elon Musk also called on content authors to transfer it to X. Blogger Mr. Beast, a famous YouTube blogger with 243 million subscribers, decided to test the capabilities of the social network by uploading a full-length video there. It brought in more than $250,000 in revenue. However, the blogger called it “a facade of sorts” as he believes advertisers have benefited from his campaign by buying ads in the video.

Nearly half of U.S. YouTube viewers in 2023 came from smart TV systems, and Nielsen reported in February that YouTube became the largest streaming service in the U.S. with 9.2% of TV viewing.

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