The VK advertising network has updated the partner cabinet for setting up ad impressions

The VK advertising network has updated the partner cabinet for setting up ad impressions

The VK advertising network has announced the unification of sites and programs that display ads from the company’s platforms. Manage the placement of ads on your resources, monitor statistics and earnings will be a new partner office. The information service of Habra was told about this by the press service of the IT company.

According to the creators, in the new partner account it is easier, faster and more convenient to set up ad units and manage impressions and income than in the old myTarget account.

In the new office:

— you can add apps that have not yet been published to stores to adjust and test ad monetization before the official release. These can be both static ads and video banners or clips in the main video content (in-stream video);

— in the format part, it is possible to adapt the advertising block to the design of the page where it will be displayed. To see how the selected block will be displayed on the site or in the application, you need to select the test mode and bind the devices for testing;

— you can choose the recommended cost of a thousand ad impressions in a block or set a threshold below which ads will not be displayed. If it is necessary to limit the display of advertisements from certain domains or on specific topics, blocking can be set at the level of the account or a separate site and program;

— you can see the results of advanced statistics: by projects, advertising blocks, compared to past periods and other metrics;

— active ad network partners can fully transfer settings and revenue from the old myTarget account.

The director of the VK advertising network, Kamil Nasrullaev, said that hundreds of thousands of sites and applications earn money from the display of advertisements from the VK platforms. The total profit of partners for the first half of 2023 increased by 40%. Now partners will be able to more easily and conveniently manage ad units, embed them in their projects and improve user experience, increasing earnings from monetization of their projects.

Any site or application owner can register in the partner account of the VK Advertising Network using VK ID or email. It is enough to add links to all projects where advertising will be placed. After passing moderation and integration with the platform, partners begin to earn from ad impressions.

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