The revenue of pirate services in Russia increased by 71.4% in two years, to 12 billion rubles in 2023

The revenue of pirate services in Russia increased by 71.4% in two years, to 12 billion rubles in 2023

The market of illegal audio, video and book services in Russia has grown by 71.4% over the past two years – from 7 billion rubles in 2021 to 12 billion rubles in 2023. Such analysis is provided in the annual report of the InterMedia agency “Cultural Economy of Russia”, writes RBC.

First of all, the growth rate of this entertainment segment was significantly lower: in 2021, revenues increased by 17% compared to 2020 (from 6 billion to 7 billion rubles), in 2020 compared to 2019 – by 11% (from 5.4 billion up to 6 billion rubles).

Against the background of the growth of illegal services, official audio and video streaming services are stagnating, according to InterMedia data. The turnover of online cinemas, which in the past grew by a third from year to year, fell by 13% in 2022: from 99.6 billion rubles in 2021 to 86.6 billion rubles in 2022. In 2023, the dynamics amounted to only plus 3% (up to 89700000000 rubles).

Legal audio services, which showed growth until 2020 (then the volume of this segment reached 9.5 billion rubles), fell and have not yet returned to pre-crisis indicators. By 2022, the total revenue of companies present on the market has fallen by a quarter compared to 2020, to 7 billion rubles. In 2023, according to preliminary data, there is an increase to 7.8 billion rubles.

According to InterMedia’s calculations, the book industry has reversed its negative dynamics in 2022 and has been showing gradual growth for two years in a row. According to preliminary data, in 2023, sales of printed, electronic and audio books will amount to 100 billion rubles, compared to 99.8 billion in 2022 and 63.4 billion in 2021. Albeit small, but still the increase was recorded in the field of board games: preliminary sales in 2023 will reach 25 billion rubles against 24 billion in 2022 and 19.5 billion in 2021. At the same time, sales of movies and music on discs continue to decline.

Western movies and music have gone from the legal field to the illegal field, because the desire of consumers to receive such content has not disappeared, InterMedia chairman Yevgen Safronov comments on the growth of “piracy”. He calls “piracy” itself “useful for global IT monopolies”, so the effectiveness of fighting it is low. “People buy tech primarily to access creative content, and making that access more difficult can cause sales to decline and capitalization to decline,” he explains.

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