The media found out Musk’s requirements for brands regarding the costs of advertising on the X/Twitter social network

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Summarize this content to 100 words X/Twitter in the US and UK has told brands that they risk losing their verified status if they don’t reach a certain level of ad spend. This was reported by The Wall Street Journal with reference to letters sent to advertisers.In addition, the social network has started offering some advertisers discounts on video ads, accompanied by a list of hot topics in the “Explore” tab. Such advertising will provide brands with round-the-clock placement in the list of current topics. X/Twitter is offering advertisers a 50% discount on any such ad booking until July 31st.One of the emails explains that the purpose of such discounts is to help advertisers expand their reach at critical times on X/Twitter. The social network has warned advertisers that they may lose the verification “tick” from August 7. To keep it, they must spend at least $1,000 on advertising in the previous 30 days or $6,000 in 180 days.In July, Musk announced that Twitter was facing a roughly 50% drop in advertising revenue. According to him, soon the company will be able to receive a positive cash flow. Twitter suffered losses even before the arrival of Musk, reminds WSJ.This is not the first time the company has tried to boost advertising revenue by offering discounts to advertisers. For example, Twitter offered large advertising incentives in connection with the Super Bowl, which is one of the largest sources of advertising revenue for the social network.

The media found out Musk’s requirements for brands regarding the costs of advertising on the X/Twitter social network

X/Twitter in the US and UK has told brands that they risk losing their verified status if they don’t reach a certain level of ad spend. This was reported by The Wall Street Journal with reference to letters sent to advertisers.

In addition, the social network has started offering some advertisers discounts on video ads, accompanied by a list of hot topics in the “Explore” tab. Such advertising will provide brands with round-the-clock placement in the list of current topics. X/Twitter is offering advertisers a 50% discount on any such ad booking until July 31st.

One of the emails explains that the purpose of such discounts is to help advertisers expand their reach at critical times on X/Twitter. The social network has warned advertisers that they may lose the verification “tick” from August 7. To keep it, they must spend at least $1,000 on advertising in the previous 30 days or $6,000 in 180 days.

In July, Musk announced that Twitter was facing a roughly 50% drop in advertising revenue. According to him, soon the company will be able to receive a positive cash flow. Twitter suffered losses even before the arrival of Musk, reminds WSJ.

This is not the first time the company has tried to boost advertising revenue by offering discounts to advertisers. For example, Twitter offered large advertising incentives in connection with the Super Bowl, which is one of the largest sources of advertising revenue for the social network.

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