The Google Maps service has begun to fight against fake reviews on business pages. Google will now enforce restrictions against business profiles that violate the Fake Engagement policy.

This policy covers aspects such as the temporary removal of reviews, the blocking of new reviews or ratings, and the display of a warning message on profiles that have had fake reviews removed.

Restrictions on business profiles were introduced in the UK earlier this year. According to Search Engine Roundtable, the support page was updated in mid-September worldwide. At the moment, only users in the UK can see business alerts.

Google’s policy on prohibited and restricted content states that map contributions “must reflect an authentic experience at a location or business.” Business Pages are not allowed to display content that “inaccurately reflects the location or product in question,” or to incentivize reviewers through payment for reviews, discounts, or gifts.

Google Maps will also look for reviewers who try to manipulate ratings by posting from multiple accounts or using emulators, modified operating systems, or other methods that “simulate a real interaction.”

It is not clear how exactly Google will determine violations of these rules. However, the warning message will allow users to avoid visiting sites that the company deems untrustworthy.

It was previously reported that errors in Apple Maps have cost a small business in Australia thousands of dollars by mistakenly marking them as “always closed” and giving the wrong location.