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Summarize this content to 100 words Telegram is the most popular resource among young people aged 17-35, according to a study based on the results of a survey conducted by the Ministry of Education as part of the media activity project of universities.When answering the question “Which platforms are used most often”, 71% of respondents aged 17-21 chose Telegram, 50% – “VKontakte”, 49% – YouTube, 1% each named “Zen”, Rutube and “Classmates”.Among respondents aged 22-35, 48% voted for Telegram, 34% for VKontakte, 29% for YouTube, 2% for Zen, and 1% each chose Rutube and Odnoklassniki.The majority of respondents are most comfortable with a short text, cards with text or cards with infographics. According to the respondents, the most convenient formats are: long videos (from 2 min) and audio podcasts.7% of respondents always use the “read more” button, 30% – use it often, 45% – rarely, 18% – never. 50% are ready to unsubscribe from the channel if it has too many publications per day, 49% – if there are too long news texts, 28% – if many emojis are used, 25% – if there are many hashtags.The research notes that the data of analytical companies Mediascope and VTSVGD indicate the leadership of “VKontakte” among the entire population. At the same time, the organizers of the survey slandered that since it was conducted in Telegram, it could affect the segmentation of the audience.
Telegram is the most popular resource among young people aged 17–35
Telegram is the most popular resource among young people aged 17-35, according to a study based on the results of a survey conducted by the Ministry of Education as part of the media activity project of universities.
When answering the question “Which platforms are used most often”, 71% of respondents aged 17-21 chose Telegram, 50% – “VKontakte”, 49% – YouTube, 1% each named “Zen”, Rutube and “Classmates”.
Among respondents aged 22-35, 48% voted for Telegram, 34% for VKontakte, 29% for YouTube, 2% for Zen, and 1% each chose Rutube and Odnoklassniki.
The majority of respondents are most comfortable with a short text, cards with text or cards with infographics. According to the respondents, the most convenient formats are: long videos (from 2 min) and audio podcasts.
7% of respondents always use the “read more” button, 30% – use it often, 45% – rarely, 18% – never. 50% are ready to unsubscribe from the channel if it has too many publications per day, 49% – if there are too long news texts, 28% – if many emojis are used, 25% – if there are many hashtags.
The research notes that the data of analytical companies Mediascope and VTSVGD indicate the leadership of “VKontakte” among the entire population. At the same time, the organizers of the survey slandered that since it was conducted in Telegram, it could affect the segmentation of the audience.
