subscriptions to video services have become more common in Russia

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Summarize this content to 100 words Online cinema subscriptions have become more common in the Russian Federation, Kommersant writes with reference to Telecom Daily. Kinoposhuk, Ivi and Okko have the most paid subscribers. According to analysts, this is due to the expansion of the number of original projects on the platforms. Market representatives believe that the popularity of subscriptions is due to the presence in digital ecosystems. However, most online cinema customers continue to turn to pirated content.Daily Telecom’s research covers the first half of 2023. The base of video service subscribers increased by 41% year-on-year and amounted to 36.7 million. The share of paying users increased from 16.5 million to 24.2 million.The number of subscribers to eight Russian online cinemas exceeded 1 million. The study is based on a survey of 10,000 viewers of video platforms. The total number of Kinoposhuk users was 9.1 million, “Ivi” – 7.2 million, Okko – 5.6 million, Wink – 3.9 million, Kion – 3.2 million, Premier – 2.4 million, Start – 1.7 million, more.tv – 1.3 million.In the spring of last year, the Russian market left a number of foreign streaming video platforms, including Netflix. Hollywood studios Disney, Sony, Warner, Universal and others suspended their activities in the country and began to withdraw licenses to show their content.Such circumstances led to an increase in the traffic of pirated resources, as well as an increase in the production of Russian content and foreign purchases from Turkey, South Korea and Central Asia.The head of Wink online cinema, Anton Volodkin, attributes the increase in the number of subscribers to the regular release of new films and TV series, as well as marketing activity. The service is presented in the ecosystem subscriptions of Rostelecom, Tele2, VK ​​Combo and Gazprombank.Kion’s subscriber base by the end of June 2023 was 2.8 million – a 50% year-over-year increase. Kinoposhuk increased average revenue from subscribers thanks to additional options.More than 50% of customers of online cinemas regularly use pirated resources, and 20% visit such sites from time to time, notes the head of Daily Telecom Denys Kuskov.

subscriptions to video services have become more common in Russia

Online cinema subscriptions have become more common in the Russian Federation, Kommersant writes with reference to Telecom Daily. Kinoposhuk, Ivi and Okko have the most paid subscribers. According to analysts, this is due to the expansion of the number of original projects on the platforms. Market representatives believe that the popularity of subscriptions is due to the presence in digital ecosystems. However, most online cinema customers continue to turn to pirated content.

Daily Telecom’s research covers the first half of 2023. The base of video service subscribers increased by 41% year-on-year and amounted to 36.7 million. The share of paying users increased from 16.5 million to 24.2 million.

The number of subscribers to eight Russian online cinemas exceeded 1 million. The study is based on a survey of 10,000 viewers of video platforms. The total number of Kinoposhuk users was 9.1 million, “Ivi” – 7.2 million, Okko – 5.6 million, Wink – 3.9 million, Kion – 3.2 million, Premier – 2.4 million, Start – 1.7 million, more.tv – 1.3 million.

In the spring of last year, the Russian market left a number of foreign streaming video platforms, including Netflix. Hollywood studios Disney, Sony, Warner, Universal and others suspended their activities in the country and began to withdraw licenses to show their content.

Such circumstances led to an increase in the traffic of pirated resources, as well as an increase in the production of Russian content and foreign purchases from Turkey, South Korea and Central Asia.

The head of Wink online cinema, Anton Volodkin, attributes the increase in the number of subscribers to the regular release of new films and TV series, as well as marketing activity. The service is presented in the ecosystem subscriptions of Rostelecom, Tele2, VK ​​Combo and Gazprombank.

Kion’s subscriber base by the end of June 2023 was 2.8 million – a 50% year-over-year increase. Kinoposhuk increased average revenue from subscribers thanks to additional options.

More than 50% of customers of online cinemas regularly use pirated resources, and 20% visit such sites from time to time, notes the head of Daily Telecom Denys Kuskov.

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