Subscriptions for a third of Russian video streaming services have become more expensive over the past year

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Summarize this content to 100 words During the year, a third of Russian video streaming services raised their subscription prices, according to the results of TelecomDaily’s analysis. Platforms intend to seek new means of monetization. According to service representatives, the price increase did not affect the number of audiences.The researchers compared the average cost of subscriptions to Kinoposhuk, Wink, Okko, Ivy, Kion, Start, Premier, Amediateka, and Tricolor Kino and TV in June 2022 and 2023.The price of the subscription to “Kinoposhuku” increased by 50% and amounted to 299 rubles, by 25% to 249 rubles. the monthly payment for Kion services has increased. “Kinoposhuk” noted that the price of the “Plus” subscription, which also includes “Yandex.Music” and other functions, remained at the previous level. The company announced the cancellation of the basic tariff for 199 rubles.A Kion representative said that the cost of the subscription increases in line with the increase in content on the platform. He added that the service determines the price of users’ purchasing power and the average market price of competitors’ subscriptions.The Premier tariff has increased in price by 50% to 299 rubles. for new users. The cost of subscription to “Tricolor Cinema and TV” decreased by 57% and amounted to 149 rubles. Oleksiy Lipilin, director of video service development, explained this decision by the desire to make online cinema more accessible to a mass audience. He noted that the number of paid users of “Tricolor Cinema and TV” increased several times during the year.Other TelecomDaily research services did not raise the subscription price.In March 2022, major Western film studios announced their withdrawal from the Russian market and refused to extend license agreements with domestic video services. The amount of Western content in online cinemas has decreased by 1.5-2 times. Russian platforms began to purchase films and series from other countries, including South Korea and Turkey, but this content was not popular. Market participants also began to order more domestic films and series.According to the representative of “Ivy” Polina Babkina, the platform plans to deploy additional monetization due to the expansion of functions and content by subscription.Start said that the company intends to raise the prices of the tariff in connection with the growth of inflation and the increase in the cost of content production.The head of TelecomDaily, Denys Kuskov, does not rule out that some market participants will withdraw flagship products from subscriptions and sell them separately.Last month, Netflix announced that it was scrapping its basic $9.99 per month plan for users in the US and UK. However, the company continues to offer an ad-supported subscription for $6.99. The price of a Disney+ subscription increased by $3 last year to $10.99. For Apple TV+ they began to pay $1 more – $5.99, as well as for HBO Max – $15.99.

Subscriptions for a third of Russian video streaming services have become more expensive over the past year

During the year, a third of Russian video streaming services raised their subscription prices, according to the results of TelecomDaily’s analysis. Platforms intend to seek new means of monetization. According to service representatives, the price increase did not affect the number of audiences.

The researchers compared the average cost of subscriptions to Kinoposhuk, Wink, Okko, Ivy, Kion, Start, Premier, Amediateka, and Tricolor Kino and TV in June 2022 and 2023.

The price of the subscription to “Kinoposhuku” increased by 50% and amounted to 299 rubles, by 25% to 249 rubles. the monthly payment for Kion services has increased. “Kinoposhuk” noted that the price of the “Plus” subscription, which also includes “Yandex.Music” and other functions, remained at the previous level. The company announced the cancellation of the basic tariff for 199 rubles.

A Kion representative said that the cost of the subscription increases in line with the increase in content on the platform. He added that the service determines the price of users’ purchasing power and the average market price of competitors’ subscriptions.

The Premier tariff has increased in price by 50% to 299 rubles. for new users. The cost of subscription to “Tricolor Cinema and TV” decreased by 57% and amounted to 149 rubles. Oleksiy Lipilin, director of video service development, explained this decision by the desire to make online cinema more accessible to a mass audience. He noted that the number of paid users of “Tricolor Cinema and TV” increased several times during the year.

Other TelecomDaily research services did not raise the subscription price.

In March 2022, major Western film studios announced their withdrawal from the Russian market and refused to extend license agreements with domestic video services. The amount of Western content in online cinemas has decreased by 1.5-2 times. Russian platforms began to purchase films and series from other countries, including South Korea and Turkey, but this content was not popular. Market participants also began to order more domestic films and series.

According to the representative of “Ivy” Polina Babkina, the platform plans to deploy additional monetization due to the expansion of functions and content by subscription.

Start said that the company intends to raise the prices of the tariff in connection with the growth of inflation and the increase in the cost of content production.

The head of TelecomDaily, Denys Kuskov, does not rule out that some market participants will withdraw flagship products from subscriptions and sell them separately.

Last month, Netflix announced that it was scrapping its basic $9.99 per month plan for users in the US and UK. However, the company continues to offer an ad-supported subscription for $6.99. The price of a Disney+ subscription increased by $3 last year to $10.99. For Apple TV+ they began to pay $1 more – $5.99, as well as for HBO Max – $15.99.

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