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Summarize this content to 100 words MindGeek, the company that owns Pornhub and other adult entertainment sites, is rebranding as Aylo. She declares that rebranding is “a necessity for a fresh start.”Last year, MindGeek CEO Feras Antun and COO David Tassillo left MindGeek. In March of this year, she transferred to the private investment company Ethical Capital Partners.”The decision to rename the company to Aylo was made in response to the need for a fresh start and commitment to innovation, diverse and inclusive adult content, and trust and safety,” the company said in a statement. — “The new brand identity will be reflected in all communication channels, marketing materials and digital platforms.” MindGeek has had content moderation issues for several years. Yes, the company was exposed by the publication of videos of sexual abuse of children. Visa and Mastercard stopped offering payment services on Pornhub in 2020 due to the presence of “illegal content” on the platform.The company is currently blocking its sites from operating in a number of US states after passing laws to verify the age of their visitors. The rebranding is likely to help the company shake off its troubled past. Aylo emphasizes that the new name doesn’t matter at all — at least not yet. “You will not find the meaning of the word ‘Aylo’ in the dictionary,” the company said in a statement.

Pornhub’s parent company chose a silly name for a “fresh start”