Opera will pay a lucky person $10,000 for a week of surfing the web on a secluded island
Internet browser Opera has announced a new advertising campaign in which users of both Opera itself and competing browsers can apply to participate in a competition, the winner of which will be a trip to an Icelandic island for a week and $10,000.
The choice of location is not accidental: Opera is promoting a new feature called Tab Islands, which allows you to group sites open in the tab bar into a single tab.
In a blog post, Opera describes Valgardur Hledversson, a fictional employee of the company, a “Tabfulness Guru” who lives on the island of Bjarnare, browsing the web and communicating with developers. According to Opera legend, Valgardur goes on vacation for a week, and the winner of the competition can take over his position for a week.
To participate, you need to submit an application on the Opera website. The lucky winner will receive money, a plane ticket to Iceland’s capital Reykjavik and back, and free transportation to the island of Bjarnarey.
There are no requirements for the winner, entrants only have to answer a question about what they think Tabfulness means, a term widely used in Opera’s marketing communications. The company states that it will select the entrant based on the creativity of its response and the results of an interview with Opera.
The contest will end on February 25, and Opera will announce the winner in four days on their X account.