Nikon, Sony and Canon fight AI fakes with new camera technology

Nikon, Sony and Canon fight AI fakes with new camera technology

Nikon, Sony Group and Canon are developing camera technology that embeds digital signatures into images so they can be distinguished from increasingly sophisticated forgeries. This was reported by Nikkei Asia.

An alliance of global news organizations, technology companies and camera manufacturers has launched a web tool called Verify to verify images for free. If the image has a digital signature, the site displays the date, location and other credentials.

If the image was created by AI or altered, the verification tool marks it as uncredentialed.

Digital signatures now have a common global standard shared by Nikon, Sony and Canon. Japanese companies control approximately 90% of the global digital camera market.

Nikon, in particular, will offer cameras with authentication technology for photojournalists and other professionals. The tamper-proof digital signatures will include information such as date, time, location and photographer details.

In the spring of 2024, Sony will release the technology to enable digital signatures on three professional-level mirrorless and mirrorless cameras via a firmware update.

The company is also considering the possibility of compatibility of this technology with video. When a photographer sends an image to the media, Sony’s authentication servers detect digital signatures and determine whether the image was created by artificial intelligence.

We previously reported that Sony and the Associated Press tested the tool in October. Sony will expand the range of compatible camera models and encourage other media to use this technology.

Canon will also release a camera with similar features in 2024. The company is also developing technology that adds digital signatures to videos.

Additionally, Canon has an app that can determine if an image is artificially created or altered.

The possibility of creating fake images is increasing. In October, researchers from China’s Tsinghua University proposed a new generative artificial intelligence technology that they claim is capable of producing approximately 700,000 images per day.

With the spread of AI-generated content, tech companies are taking steps to combat the spread of fake content.

In August, Google released a SynthID tool that inserts invisible digital watermarks into AI-generated images. In 2022, Intel developed technology to determine the authenticity of an image by analyzing changes in skin color that indicate blood flow under the subjects’ skin. Hitachi is also developing anti-counterfeiting technology for online authentication.

Subscribe to ProIT on Telegram so you don’t miss a post!

Related posts