Netflix is ​​scrapping its cheapest ad-free subscription

Netflix is ​​scrapping its cheapest ad-free subscription

The streaming platform Netflix is ​​going to remove the cheapest ad-free subscription from its list of tariff plans. Company managers informed investors about this when reporting on financial results.

Until now, Netflix had the option of a basic ad-free subscription for $11.99 per month. This tariff plan will now be unavailable to new users. Those who already have such a subscription were allowed to keep it.

New subscribers will now have to choose between two tariff options: either an ad-supported subscription for $6.99 per month, or the cheapest ad-free subscription for $15.49.

At the same time, the company is announcing new content to justify the price increase.

In addition, Netflix has been actively cracking down on free password usage, which the company says has also been successful.

These measures allowed Netflix to continue to attract new users even after the price hikes and despite some complaints about declining content quality. So, the company reported record results for the fourth quarter of 2023.

Thanks to the increase in the number of customers, Netflix’s total number of global subscribers exceeded 260 million at the end of last year. This is almost 30 million more followers than a year ago.

ProIT previously reported that Netflix, YouTube, Spotify and some other popular apps will (probably) not be available on Vision Pro at launch.

In addition, we wrote that Netflix will reward those who watch series “binge”.

Also read on ProIT: Netflix calculated how many hours were spent watching “Night Agent” and “Wednesday”, and how many hours were spent on the series in general.

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