MTS will offer customers free roaming when booking tours through MTS Travel

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MTS clients can now get free roaming with the “Zabughorishche” option in exchange for booking foreign hotels through MTS Travel. The promo, which runs until May 2023, allows users to use mobile internet for free, receive incoming calls and make standard calls using their Russian service package. MTS expects to keep free roaming for future bookings depending on interest, and users can receive up to 10% cashback for hotel bookings in Russia. The MTS Travel hotel reservation service was launched in November 2022 and relies on Bronevik’s base of over 50,000 hotels.

MTS will offer customers free roaming when booking tours through MTS Travel

Since the beginning of April, MTS clients can get the “Zabughorishche” roaming option free of charge in exchange for booking foreign hotels through MTS Travel. The promotion will last until the end of May 2023 when booking for the period until the end of August.

Users will be able to use the mobile Internet for free, receive incoming calls and make calls, spending their standard Russian service package. They will receive an SMS about a 100% discount on the roaming option one day before entering the hotel and will use it up to and including the day of departure.

MTS assumes that they will keep free roaming for later bookings depending on “interest in the service”.

Customers will also receive up to 10% cashback in the MTS Cashback service for hotel reservations in Russia. It is available to subscribers of any operator. It will be possible to spend cashback on goods from the MTS retail network, a subscription to the KION online cinema, tickets for concerts, shows and theaters in the MTS Live service and other offers of the company’s ecosystem and its partners.

The hotel reservation service was launched by the “daughter” of MTS – “MTS Travel” – in November 2022. Access to the base of hotels is provided by the service “Bronevik”, which MTS bought in July 2022 for 4 billion rubles. Its base includes more than 50,000 objects in Russia and abroad.

Managing partner of TMT Consulting Kostiantyn Ankilov noted that the share of roaming in MTS revenue does not exceed 2%, so the initiative is unlikely to lead to a serious drop in roaming revenues, but will attract additional attention to MTS ecosystem products.

The general director of the modular hotel management system Bnovo, Valentin Miklyaev, reminded that such collaborations of reservation systems and telecom companies are already working abroad, and the services of Agoda, Expedia and others participate in them.

Denys Kuskov, CEO of TelecomDaily, emphasized that the telecom market is experiencing stagnation, so operators can increase revenue only through new services as part of building an ecosystem.

Earlier, it became known that by 2025, Russia plans to cancel fees for international roaming with Kazakhstan, Kyrgyzstan and Armenia, which are members of the Eurasian Economic Union (EAEU). The Eurasian Economic Commission has already asked Russian telecommunications operators to provide data on the number of subscribers, volume and cost of cellular services for citizens of the EAEU countries from January 2020 to December 2022 by April 14.

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