Microsoft will use ChatGPT to improve Bing and bypass Google / Habr

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Microsoft has unveiled a new version of its Bing search engine with AI integration based on the technology behind OpenAI’s chatbot ChatGPT. The update includes easy-to-understand written answers to queries summarising information from the web and a new chatbot interface for complex queries. Bing’s language capabilities are developed by OpenAI and add a sidebar to a list of links with a written response. Users provide feedback via a thumbs up or down. The service is a commercial enterprise with significant investment from Microsoft, which has incorporated ChatGPT technology into the new Edge browser sidebar.

Microsoft will use ChatGPT to improve Bing and bypass Google / Habr

The second-ranked search engine will receive a new chatbot interface that will synthesize information from the network.


MICROSOFT SEARCH SYSTEM, Bing, will receive an update with AI integration. Today at the company’s campus in Redmond, Washington, executives unveiled a new version of Bing that includes the technology behind OpenAI startup OpenAI’s viral chatbot ChatGPT. As part of the update, Bing results will include fast and easy-to-understand written answers to queries that summarize information found on the web, as well as a new chatbot interface for complex queries.

Microsoft’s CEO said the new features represent a paradigm shift in search. “Actually, a new race starts today,” he said. On Monday, Google announced that it is launching its own competing chatbot, a product called Bard, although it won’t initially be part of Google Search.

Microsoft executives said a limited AI-enhanced version of Bing will launch today, though some testers will get access to a more powerful version to get feedback. The company is asking people to sign up for a wider launch in the coming weeks.

The new version of Bing uses language capabilities developed by OpenAI to add a sidebar to a regular list of links that will offer a written response to a query. In the demo example, when asked “Will the Ikea Flippen sofa fit in my 2019 Honda Odyssey if I fold the seats down?” was answered by AI, which used data on the SUV’s seat and cargo space dimensions taken from web pages to estimate that the furniture “can fit with the second or third rows folded.”

Sarah Bird, head of responsible AI at Microsoft, said users and OpenAI will work together to rapidly test, analyze and improve the service.

OpenAI started as a non-profit organization focused on making AI useful, but since 2019 it has become a commercial enterprise with significant investment from Microsoft and recently received a new investment from the tech giant worth around $10 billion.

Microsoft has already commercialized a version of ChatGPT’s text generation technology in the form of Copilot, a tool that helps developers generate code. Microsoft claims that experiments have shown that Copilot can reduce the amount of time it takes to complete a coding task by 40 percent.

A feedback box at the top of each answer will allow users to give a thumbs up or thumbs down, helping Microsoft improve its algorithms. Yesterday, Google demonstrated its own use of text generation to improve search results by summarizing different points of view.

Bing’s new chat-style interface is an even bigger departure from the traditional search box. In a demonstration, Microsoft vice president of search and devices Youssef Mehdi asked the chatbot to create a five-day itinerary for a trip to Mexico City, then turn the result into an email he could send to his family. In the reply, the bot listed its sources – a series of links to travel sites – at the bottom of its long reply.

Microsoft has also incorporated aspects of ChatGPT technology into the new sidebar of the Edge browser. Users can ask the tool to summarize a long, complex financial document or compare it to another. You can ask the chatbot to turn this data into an email, list, or social post with a specific tone, such as professional or funny.

ChatGPT created a lot of buzz after OpenAI launched the chatbot in November, impressing and enthralling users with its smooth and clear responses to written prompts and questions. The bot is based on GPT-3 – an OpenAI algorithm trained on a large number of texts from the Internet and other sources, which uses the received patterns to generate its own texts. Some investors and entrepreneurs call this technology a revolution capable of turning almost any industry upside down.

Some AI experts urge caution, warning that the technology behind ChatGPT cannot distinguish fact from fiction and is prone to fabricate information in detailed and sometimes convincing forms. Text generation technology has also been proven to be able to reproduce unpleasant utterances found in training data.

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