Mercedes reduced the cost of subscription for power and fast acceleration to 100 km/h for electric cars EQE and EQS

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Mercedes has lowered the price of its subscription service that allows car owners in the US to boost their electric car’s power. For EQE owners, the annual subscription fee has been reduced from $1,200 to $600 per year, with the option of a monthly subscription for $60. For a one-time payment of $1,950, the feature remains available for the entire ownership period. Similarly, EQS owners can choose an annual subscription for $900 or a monthly subscription for $90, with the option of completely disabling the car’s lock for $2,950. Other automakers like BMW, Tesla, Audi, and Toyota also offer similar subscription services for certain features and upgrades.

Mercedes reduced the cost of subscription for power and fast acceleration to 100 km/h for electric cars EQE and EQS

Mercedes has reduced the subscription price for customers in the US for additional power (up to 20-24% or up to 60-85 hp) and the ability to accelerate to 100 km/h 0.9 seconds faster for the EQE and EQS electric vehicles.

The manufacturer has reduced the subscription price for EQE owners from $1,200 to $600 per year and introduced a monthly subscription fee of $60. For a one-time payment of $1,950, this option becomes available to the buyer for the entire time of ownership of the electric car. In this case, the acceleration time to 100 km/h is reduced from 6 seconds to 5.1 seconds, and the total available power increases from 294 to 354 hp. (From 215 kW to 260 kW).

EQS buyers can choose an annual subscription for $900 or a monthly subscription for $90 for programmatic unblocking and increased capacity. The manufacturer requires $2,950 for a patch with complete disabling of the lock. The subscription allows you to programmatically increase the power from 360 hp. up to 445 hp (From 265 kW to 330 kW), and also reduces acceleration time by 0.8 seconds.

According to the manufacturer’s description, the optional Acceleration Increase function allows drivers to access the improved engine performance that their car is already capable of from the factory. The update of the engine power management program takes place “over the air” through the media system.

Mercedes initially installs a large list of options in cars, but some of them are not available in the basic or even in the advanced configuration. To unlock them, you need to pay a certain amount as part of the subscription.

The “Increase acceleration” update does not include any physical improvements to the car’s equipment, but unlocks the capabilities of the already purchased car.


In July 2022, BMW introduced a paid subscription for heated seats for $18 per month and a heated steering wheel for $10 per month for customers in South Korea and some other countries.

Yes, a monthly subscription for heated front seats costs BMW $18 per month or $180 per year. Access to this option for three years costs $300, and BMW sells full access forever for only $415.

Similarly, BMW offers to lease a heated steering wheel button for $10 a month, $92 a year, $161 for three years, or $222 forever. It costs $235 to permanently activate the ability to record from the built-in cameras of the video recorder, and to have constant access to the Apple CarPlay system is offered for $305.

Technically, many closed options can be activated by craftsmen in third-party services, but then the warranty on the car may fly away, in the event of a complaint about the breakdown of a unit that, according to BMW, was not purchased by the customer in an official service.

In April 2022, the owner of an Audi Q4 E-Tron electric car discovered a fully functional physical button in the cabin on the instrument panel, which can be activated for an additional fee. Moreover, pressing it causes a special message that covers the on-board computer screen.

In December 2021 last year, experts reported that Toyota is transferring the remote ignition service from a key fob to a subscription. The company’s customers do not understand what else they need to pay for, if everyone already has this option from the factory.

Tesla also forces its customers to make additional purchases of what they have already purchased. Last year, when reselling a Model S, Tesla remotely disabled autopilot because the new owner did not pay for it. And after updating the infotainment system of electric cars, Tesla offers to return access to a regular radio for only $500.

At the end of March 2021, a user revealed that BMW charges an additional fee for software updates for better road safety, although no modules need to be delivered to the car. Last May, the media reported that Klim’s airbag motorcycle vest would not work unless a subscription was paid.

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