Google started to fight AI spam in search results

Google started to fight AI spam in search results

Google has made several changes to its search ranking systems that do a better job of downgrading secondary content, including artificial intelligence generation products.

Google claims that these changes will eliminate up to 40% of useless content. The company cites three examples of what it considers spam: content farms, renting out part of a trusted website to send spam, and “expired domain abuse,” where well-known resources are hijacked to host junk or promotional content.

Google will give sites 60 days to make changes or their ranking in the search results will be reduced. However, measures to combat the generation of spam are already taking effect.

In April 2023, NewsGuard researchers discovered 49 sites whose content was completely created by artificial intelligence. Some platforms published hundreds of articles a day and were saturated with advertising. At the same time, they often spread misinformation.

Related posts