Google is laying off hundreds more ad sales employees. Will they be replaced by AI?
Reuters reports that Google will lay off hundreds of employees from its ad sales department. According to Business Insider, the main layoffs will take place in the Large Customer Sales (LCS) team, which serves the largest advertising clients.
Last week, Google already announced several hundred layoffs at its Pixel, Nest, and Fitbit divisions, and at Google’s core engineering team and Google Assistant.
According to company representatives, Google’s client solutions division, which serves mid-tier customers, will be the core team for further growth.
According to Ars Technica, Google’s generative advertising system is part of a product called Performance Max, which works by autonomously remixing and tweaking your ads using clickthrough rate as an instant feedback system. In fact, artificial intelligence can do the human work of creating art resources, texts or a layout in seconds.
Amazon also announced the layoffs of several hundred workers at its streaming and studio divisions Prime Video and MGM Studios, and as well as 500 employees of the video streaming platform Twitch.
Last month, Google unveiled its Gemini AI model. The company plans to license Gemini to users through Google Cloud for application use, and will also provide Google AI applications for consumers, such as the Bard chatbot and Search Generative Experience.
We previously reported that Alphabet, the parent company of Google, is laying off hundreds of employees from its recruiting team. With stiff competition from Microsoft, AWS, IBM and Oracle in the field of generative AI, Alphabet is looking to trade non-technical positions for engineering and technical specialists.
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