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Summarize this content to 100 words Google and Universal Music are trying to monetize deepfake music and are in talks to license the voices and tunes of famous artists for use in artificial intelligence audio tracks. At the same time, Google is discussing a similar product with Warner Music.Several people close to the talks between Google and Universal Music told the Financial Times that the discussion is at an early stage and may not lead to a product launch. But corporations have set themselves the goal of developing a tool that allows you to create audio dipfakes and legally use the voices and music of famous artists and authors in them. At the same time, artists have a choice – they can agree or not to such “borrowing”. The development of generative AI has led to the appearance of deepfake tracks, in which the voices and lyrics of performers are faithfully imitated, as a rule, without their consent. The issue came into the spotlight earlier this year when an AI-generated composition featuring the voices of Drake and The Weeknd went viral online. And in April, Universal Music, which controls about a third of the world’s music market, even asked Spotify and Apple to block access to its music catalog to developers who use it to train neural networks.Music bosses compare the emergence of AI-generated tracks to the early days of YouTube, when users started adding popular songs as soundtracks to their videos. The music industry has long battled YouTube over copyright infringement, but eventually the two sides created a system that now brings in about $2 billion a year. Currently, something similar can happen with the use of original music content in AI-generated tracks.
Google and music labels plan to license melodies and artists’ voices for AI-generated compositions
Google and Universal Music are trying to monetize deepfake music and are in talks to license the voices and tunes of famous artists for use in artificial intelligence audio tracks. At the same time, Google is discussing a similar product with Warner Music.
Several people close to the talks between Google and Universal Music told the Financial Times that the discussion is at an early stage and may not lead to a product launch. But corporations have set themselves the goal of developing a tool that allows you to create audio dipfakes and legally use the voices and music of famous artists and authors in them. At the same time, artists have a choice – they can agree or not to such “borrowing”.
The development of generative AI has led to the appearance of deepfake tracks, in which the voices and lyrics of performers are faithfully imitated, as a rule, without their consent. The issue came into the spotlight earlier this year when an AI-generated composition featuring the voices of Drake and The Weeknd went viral online. And in April, Universal Music, which controls about a third of the world’s music market, even asked Spotify and Apple to block access to its music catalog to developers who use it to train neural networks.
Music bosses compare the emergence of AI-generated tracks to the early days of YouTube, when users started adding popular songs as soundtracks to their videos. The music industry has long battled YouTube over copyright infringement, but eventually the two sides created a system that now brings in about $2 billion a year. Currently, something similar can happen with the use of original music content in AI-generated tracks.
