In the article, we will talk about the key aspects of SEO promotion of a new site in 2023, we will discuss the importance of planning the structure of the site, effective keyword research, creating user-oriented content and much more. We will also consider the latest trends in SEO, such as mobile optimization, voice search, artificial intelligence and machine learning, and their impact on promotion strategies.

It doesn’t matter if you are an experienced SEO expert looking to refresh your knowledge or a newbie just starting out in the world of SEO, this article will be helpful to you either way. In it, you will find many valuable tips and recommendations that will help increase the effectiveness of your SEO efforts in 2023.

There are two main factors that determine the specifics of promoting a young site:

1. It’s hard to compete with the leading sites. This is logical, because the promotion of sites older than one year is always faster and easier. However, this does not mean that a site that has not reached the age of one year has no chance at all.

2. Great opportunities to avoid a lot of mistakes by getting it right first.

Despite the fact that the amount of work will be practically the same as for other sites, it is necessary to strive to ensure that the tasks are voluminous and the pace is operational.

If these conditions are met, the sites will rank much better. However, if some tasks of second priority (important, but do not block the implementation of other tasks) are not yet implemented on the current version of the site, you can always complete them in the future.

Age factor

Almost always the age of the site affects its promotion. A newly created page and an old site with zero optimization will be promoted completely differently.

A web page created a long time ago is prioritized by age, so its promotion will be faster and more efficient. You need to remember this and add a stub with text for indexing to a specific domain when the site is launched. In the future, you can host a new site on this domain with minimal history.

Planning the structure of the new site

The fact that you can create a structure for a new site at the start is a significant plus, which will avoid a large number of mistakes.

You can use the structures of competitors, but refine them for your own tasks and take into account your own characteristics.

The structure is required both in the form of a list of pages in a table, and in the form of a block diagram in a mind map of the following format:

The table should display the addresses of future pages. This is done automatically using functions:

According to this structure, you can plan the layout in advance and make it in the optimal form with the necessary linking blocks.

Collecting the semantic core

Collecting requests for a new site is a difficult but effective task. On its basis, pages will be written, which is important for promotion.

For sites with a large number of nested subsections, it is possible that not all semantics will be collected in one iteration. There may be several of them.

Special attention should be paid to grouping keywords based on parameters:

Articles with photo selections on Google:

Articles with product listings in Yandex:

• Compatibility of requests on the first page. For example, the queries “kitchen cabinets” and “kitchen cabinets” are not always suitable for promotion on the same page, and the queries “accounting firm” and “accounting outsourcing” can be combined on the same page.

• Availability of specific types of pages in output. There may be certain types of pages in output for different requests. For example, cards dominate Google. Therefore, the presence of well-optimized filter pages with CNC addresses will not be critical (although in the future they will definitely be needed in Yandex, Google will rank with variable success).

For example, for the query “soft goat cheese”, cards may prevail over listings:

Collected semantics must be immediately uploaded to monitoring services with any available grouping (segments, groups, tags, categories).

It is also worth adding to the monitoring of the requests of the main competitors and monitoring the dynamics of their visibility. This will give an understanding of the general vector of site promotion.

Keyword clustering

After collecting keywords and phrases, it is necessary to carry out their clustering. The process of sorting related keywords allows you to organize content on the site more efficiently.

There may be non-obvious nuances that are resolved individually. For example, different recommended pages for promotion in Yandex and Google (commercial pages are ranked in Yandex, and articles are ranked in Google). In this case, it is recommended to make a decision based on the specifics of the site and issue in each PS.

Content optimization

In this case, the content is not only a textual description of the page (with keywords, as in the SEO traditions of the 2000s, which caused negativity among readers), but also the display of goods in an SEO-optimized form.

It is also necessary to observe literacy, because in practice there are cases when positions begin to grow after correcting errors. In addition, errors in texts can turn users away:

Content optimization may include additional blocks that can be implemented based on the results of competitor analysis:

The use of micromarking is most often recommended. With its help, you can improve the crawling of the site by search engines and increase the probability of getting into the extended snippet.

Connection of other traffic channels

As a rule, advertising on a new site is launched to collect data from PF. After at least minimal amounts of traffic accumulate (especially to new pages), the results will improve.

For service sites with a medium to high level of competition, the practice of connecting other traffic channels can be permanent. At the same time, when working with catalogs of online stores, advertising can later be turned off in favor of organic promotion.

For commercial sites, advertising is especially important. The number of sales depends on it.

As for SEO, as a long-term promotion channel, it will be strengthened at the initial stage by more conversions through advertising channels.

Technical optimization of the new site

Standard works on technical optimization are relevant for new sites as well.

Write all robots.txt files, switch to the https protocol, add the site to webmaster services, do full code validation and speed up the site loading as much as possible.

As more and more pages are developed in JavaScript, it is important to check the correctness of the output of the site’s code. More about promotion of JS sites.

In general, you need to try to squeeze as much as possible:

URL format

Any CNC URLs can be made here, and this SEO specialist needs to use. For example, create urls with single delimiters “-“, with desired nesting, prefixes /catalog/, /product/, /articles/, /news/. This requires understanding the type of specific pages.

The new site has a significant advantage: it is possible to design an ideal structure without plywood.

Commercial factors

To increase the credibility of the site, display all commercial data necessary for users on the page: from prices and special offers to phone numbers and team photos. These are powerful factors of influence, including on search engines:

Errors during the promotion of a young site

The following errors may occur most often:

• Weak processing of commercial factors;

• Gross technical defects (for example, basic SEO editing is not done);

• Insufficient coverage of the structure (if part of the pages are not created, the results are weak);

• Incorrect breakdown of requests by pages (as a result, one page is ranked in Yandex, and another in Google);

• Low-quality appearance of the site, which repels users;

• Startup times are too long.

Conclusions

Although not all new site queries rank well, even promoting a young page can achieve impressive results.

The main thing is to organize the foundation for their achievement in advance: create most of the pages on the site, work out the structure and commercial factors in detail. And then wait for the ranking.