Amazon Prime Video will start showing ads on January 29
Amazon has announced plans to include ads in movies and TV shows streaming on its Prime Video platform. Users will start seeing ads on January 29, according to The Verge.
“This will allow us to continue to invest in compelling content and continue to grow those investments over a long period of time.” – the company stated in an e-mail to clients about the expected transition to “limited advertising”.
“We aim to have significantly less advertising than linear TV and other streaming providers. No action is required from you and the current price of your Prime membership will not change.” – the company added.
Customers can pay an additional $2.99 per month to avoid ads.
The rest of the email summarizes the many benefits of a Prime membership. No doubt this is an attempt to keep customers from canceling their subscription due to the introduction of advertising.
Amazon Prime currently costs $14.99 per month or $139 per year. Prime Video can be subscribed individually for $8.99 per month. The new fee for ad-free streaming will bring Prime to just under $18 and standalone Prime Video to just under $12.
Amazon also operates Freevee, a free ad-supported streaming service. The company’s email states that “live content like sports and content offered through Amazon Freevee will continue to contain ads.”
The move comes as rival streaming services continue to raise subscription rates across the board and show ads to customers on their cheapest plans.
Disney Plus, Hulu, Max, Netflix and Paramount Plus contain ads at the most affordable levels. The monthly price of Amazon Prime itself is unchanged, but if you want to keep the same experience of watching movies and series that you have today, starting January 29th you will have to pay more.
ProIT previously reported that Amazon is closing in on a $1 billion deal with Microsoft for Microsoft 365 cloud tools.
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