A simple method of processing qualitative research

A simple method of processing qualitative research

This article can be useful for novice managers, analysts and designers. It describes an approach that will help structure and organize information obtained from various sources, such as “one to one” meetings, in-depth interviews and other similar research tools.


Stage 0. Information gathering

When I got to the new company, I decided that I needed to have a one-on-one with all the employees. These meetings were necessary in order to learn about the problems that employees have and to begin their work on solving them.

There are only 50 people working in the company, but after conducting interviews, I came across the fact that everyone has a large number of ideas and problems, which it is important not to lose.

When conducting the interview, I did not want to record our conversation on a dictaphone, because one to one, unlike in-depth interviews, touches on more personal moments and the recording could embarrass and discourage the desire to share important things. Therefore, I tried to record as much information as possible that the person is saying.

As a result, I received at the entrance 20 pages of A4 format quotes and excerpts from the conversation.

Stage 1. Structuring of information

I used Miro to work with the information, but you can use other tools: Figma Jam, Draw Io, and even just a sticker board.

At the first stage of information structuring, you will need:

  1. Transfer all quotes to a sticker in miro;

  2. If the quote is unclear, it should be rewritten so that after a month it is possible to understand its meaning;

  3. Grouped quotes based on their logical structure.

Here it is important to note: do not be afraid to make mistakes! During your work, you will often come across things that can be grouped differently. The plus of electronic boards is that you can always change everything 🙂

When conducting in-depth interviews, it is convenient to group stickers by sections of your project (according to CJM or UserStory Map).

In my case, I grouped by processes within the company.

Stage 1. Grouping of ideas

Stage 2. Grouping of quotes

This step is necessary in order to group the quotes. To do this, you need to formulate a solution to the problem and/or determine what idea is common to the collected quotes. This stage allows you to narrow down the number of ideas by grouping them.

In contrast to the previous section, we proceed to work with the groups that we have highlighted.

In each section you need:

  1. Group tasks that have a single solution (general idea)

  2. Make a new sticker on which to create options for solving the problem (general ideas)

I recommend making certain colors for different solutions (ideas). For example, in my case, I marked the stickers responsible for meetings in pink, and the ones responsible for documentation in black

An example of how I described a pain solution found on a one to one.

Stage 2. Grouping of quotes

Stage 3. Structuring decisions

Then you need to regroup the solutions by type. For this, in the previous section, we distinguished the same solutions by color.

In my case, I reduced the number of citations enough that it was already possible to work with such a number. Therefore, the last grouping was done in an Excel table. This is a little more convenient, because in the future it will be possible to quickly generate a report from the table.

Stage 3. Structuring decisions

As a result, a table was created, in which the stages of solving pain, which were voiced at one-to-one meetings, were formed.


This method is very simple and allows you to quickly structure the information obtained during qualitative research. If two iterations are not enough for you, then you can repeat the groupings and make clearer conclusions, but the more you combine, the greater the risk of losing the main essence of the problem.

For example, I put a link to miro and google disk, so that you can adjust this approach for yourself.


Google disk

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